The people behind
the frame.

Ximena is the co-founder of OPEN/FRAME and a senior marketing operator with over a decade of experience in premium brand strategy, creative direction, and integrated campaigns. She specializes in luxury real estate, financial services, and lifestyle, turning brand vision into work that moves people and markets.

At OPEN/FRAME, she leads brand strategy and creative direction — crafting the positioning, aesthetics, and voice that make a brand unmistakable in its market.

Marc Avila is a marketing strategist, AI architect, and entrepreneur who helps businesses turn attention into revenue.

Trained under digital marketer Billy Gene, he spent years engineering high-converting advertising systems across Facebook, Instagram, Google, YouTube, and AI-driven channels — combining direct-response marketing, creative storytelling, and automation to help companies acquire customers faster and scale.

As the founder of VSH Media, he built one of the real estate industry's leading marketing and visualization companies, serving thousands of agents, brokerages, and developers. His work has been featured in Inman News and CNN.

Today, through Open Frame, Marc builds marketing ecosystems that blend human creativity with AI-powered execution — attracting attention, generating demand, and creating measurable outcomes.